Friday, May 23rd, 2008
Social Media Books I Picked Up from Twitter
Yesterday, I asked the Twitter folk for recommendations of Social Media books to check out. I got a lot of great recommendations, all of which I ended up buying if I didn’t already own it.A couple of people were interested in the book list I ended up with, so here it is, in no particular order:
- The New Influencers: A Marketer’s Guide to the New Social Media
- Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
- Groundswell: Winning in a World Transformed by Social Technologies
- Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
- Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
- Marketing to the Social Web: How Digital Customer Communities Build Your Business
- Smart Mobs: The Next Social Revolution
- Wikinomics: How Mass Collaboration Changes Everything
- Do It Wrong Quickly: How the Web Changes the Old Marketing Rules
- Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back
I also picked up a more fundamental view of the underlying changes that are happening:
Finally, some Social Media books I’ve read that I think should be on this list for potential purchasers:
- Radically Transparent: Monitoring and Managing Reputations Online
- The Cluetrain Manifesto: The End of Business as Usual
- The Tipping Point: How Little Things Can Make a Big Difference
- The Wisdom of Crowds
Let me know if you have any others that you think should be added to the list!Twitterers who helped contribute:
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on Friday, May 23rd, 2008 at 12:58 pm:
Hey Ben, I’d also recommend Mike Moran’s “Do it Wrong Quickly” which is a great guide for helping legacy marketing organizations understand and get started with web 2.0 and new media marketing.
“Personality Not Included” by Rohit Bhargava is pretty good too.
on Friday, May 23rd, 2008 at 1:43 pm:
Lee - Perfect recommendations. I had forgotten about PNI, and Do it Wrong Quickly looks to be very much in line with what I’m looking for (not the doing things wrong, but the lessons… ;)
Ordered them both, thanks!
on Monday, June 16th, 2008 at 12:02 pm:
I just ordered the wikinomics book and cluetrain manifesto from Amazon. I haven’t had a chance to dive in yet though. Thanks for suggesting some others that I can pick up when I’m done with these.