Monday, October 30th, 2006
WOMMA Ethics Assessment Tool
The Word of Mouth Marketing Association has posted a first draft of it’s Ethics Assessment Tool, a series of 20 questions for the purpose of understanding the risk associated with any form of Social Marketing (Viral, WOM, Blogging, etc):
- Ask these questions before launching any word of mouth marketing campaign.
- Get answers from your agencies and vendors, as well as from their subcontractors.
- Think about the risks to your reputation before you cross any ethical lines.
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on Friday, February 16th, 2007 at 12:30 pm:
Keep it up (like I do :-)) Great site - loved the bit about yourselves.
on Thursday, June 14th, 2007 at 4:13 am:
This one makes sence “One’s first step in wisdom is to kuesstion everything - and one’s last is to come to terms with everything.”