Ben Wills

Tuesday, April 15th, 2008

Great Marketing Copy from…a Bouldering Magazine?

Climbing. It’s such a trivial little thing isn’t it? We go up. We come down. Sometimes we fall before we get to the top, and then sometimes we’ll try again from the bottom to see if we can make it in one push. It seems silly when you think about it. As most think though, including ourselves at the mag, climbing is actually one of the only things that really matters. Trivial? Inane? Hardly. One of the greatest things we’ve ever happened upon? Most definitely. Treat yourself to a little extra of the greatest thing.
- Urban Climber Magazine

If you’re a rock climber, this speaks to you.

If you’re a marketer or copywriter, you may understand why.

I think a lot of companies could learn a thing or two from that simple block of text, from that simple little magazine.