Ben Wills

Friday, March 28th, 2008

Help Autism. + Rant

If you Click Here and watch this two minute Chevy Malibu video, Chevy will donate to Autism Speaks.

Go. Do it. Two minutes of your time.

Good.

Now, think about this: Some people came up with, and approved, a great idea for aligning their business with a great cause. Those same people said “This video is perfect.  Let’s use it.”

I wanted to stab my eyes and ears out after I sat through that.

Compare it to this BMW video.

Does anyone actually wonder why Detroit is suffering? It’s not just their marketing, but I would imagine that their marketing is done with the same spirit as their operations. And, well, that may explain some things.