Ben Wills

Wednesday, December 13th, 2006

Sony Retracts its Efforts on Viral PSP Blog

Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn’t a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP.Sony Computer Entertainment America

After 8 days of posting and a couple weeks of non-posting, that’s the post that Sony just put up on their “All I Want for Xmas is PSP” website blog letting the world know that the site was not what it said it was.

More on Kotaku.

That apology just feels like it’s lacking sincerity and an acceptance of responsiblity. Thoughts?

Monday, October 30th, 2006

WOMMA Ethics Assessment Tool

The Word of Mouth Marketing Association has posted a first draft of it’s Ethics Assessment Tool, a series of 20 questions for the purpose of understanding the risk associated with any form of Social Marketing (Viral, WOM, Blogging, etc):

• Ask these questions before launching any word of mouth marketing campaign.
• Get answers from your agencies and vendors, as well as from their subcontractors.
• Think about the risks to your reputation before you cross any ethical lines.