Resume

Profile:

A highly respected, employee-focused leader with a proven ability to design, develop and implement expert Search Engine Marketing services tailored to customer needs resulting in maximum return on investment and customer retention.

  • Five years of Search Engine Marketing experience. Four years of management experience.

As Vice President of Operations/Director of Search Marketing at Fortune Interactive

  • Designed Search Marketing services and trained all levels of the organization to understand key sales concepts and service delivery.
  • Designed service and operations organizational structure, performance standards and incentives, leading to an 85% client renewal rate in an industry where 50% is average.
  • Directed cultural initiatives to increase employee performance, morale, dedication and innovation.

As Director/Manager of Search Marketing at WebSourced Inc.

  • Managed and directed the growth of operational and service departments from four employees to over 65. This group supported a client base that increased to over 1,400 clients.
  • Designed more advanced service offerings to improve clients’ positioning on search engines which resulted in a shift of client base from small to mid-sized businesses to Fortune 500 organizations.
  • Instrumental in design and implementation of technical and marketing aspects of a comprehensive global search engine marketing campaign for Motorola.
  • Proven ability to articulate oral and written communication skills with employees, management, executives and clients.
  • Designed presentations on Search Marketing and business philosophy, and presented them to departments within the company, external organizations and at national industry conferences.

Employment History:

Fortune Interactive – Raleigh, NC – October 2005 to Present
Vice President of Operations/Director of Search Marketing– Designed and implemented Search Marketing services. Directed and implemented practices to achieve a customer and employee focused service delivery.

  • Designed Search Marketing services and client services practices that resulted in 85% client renewal in an industry where 50% renewal is considered average.
  • Directed growth of service/operations (account managers, copywriters, search marketing specialists, and one manager) from four employees to twelve, and from startup to over $160k per month in billings in 9 months.
  • Designed and implemented management practices that improved morale, innovation, provided an environment where empowerment was able to flourish and productivity increased by 25%
  • Implemented and managed internal collaboration and information systems. This included the corporate web server, technology server, Apache security, corporate email, workstations, internal Wiki, discussion forums, corporate intranet and a series of basic tools/APIs to improve output and efficiency. In one specific instance, time spent on our single most time-intensive task was reduced by 50%.
  • Designed and delivered bi-weekly, company-wide presentations on effective business philosophies with topics such as communication and language, building trust and understanding expectations. These presentations have helped to improve internal and external communications, and have helped to improve the understanding of relationships in business throughout the organization.

WebSourced/KeywordRanking.com – Morrisville, NC – August 2001 to May 2005
Director of Paid Search – Designed, developed, and implemented Paid Search marketing services for new and existing clients

  • Worked with clients to define and design a service revolving around their Paid Search marketing management needs.
  • Led the department in creating a process, schedule, deliverables, and philosophy of managing Paid Search marketing campaigns in order to maximize return on investment.
  • Improved efficiency by designing and implementing streamlined processes, which directly resulted in increased output by 200%.
  • Improved billing processes to increase first-month campaign revenues generated by 50%.
  • Led organization-wide training for Paid Search, targeted toward sales, service and operations.

Director/Manager of Search Marketing – Led operations through an accelerated period of growth and change as the organization expanded its investment in operations and customer service

  • Developed and implemented a strategy for operations and client services structure changes for increased client retention, satisfaction and campaign performance.
  • Designed, developed and implemented high-end and global search engine marketing services based on the growing needs of Fortune 500 clients.
  • Responsible for assisting the Interactive Advertising division in market research and alternative service offerings. This led to the development of a PPC Management service and department.
  • Responsible for the growth, training and development of the operations department from four employees to fifteen over a period of one-and-a-half years.
  • Drove the expansion of the depth of services offered to our clients based on client needs and competition in their markets.

Conference Speaking Engagements

  • CAI EAG Conference; Raleigh, July 2006 (www.capital.org)
    • Internet Marketing for Non-Profit Organizations
  • AD:TECH; San Francisco, April 2005 (www.ad-tech.com)
    • Top Natural Search Engine Results and Cost-Effective Paid Search? You can have both!
    • Search Engine Marketing Open Q&A
  • Search Engine Strategies; Chicago, December 2004 (www.searchenginestrategies.com)
    • Multiple Domain & Multiple Site Issues in Search Engine Marketing
  • SEM Live; Raleigh, October 2004 (www.semlive.com)
    • Designing Search Engine Friendly Web Sites
  • Search Engine Check-up
    • Search Engine Strategies; San Jose, August 2004 (www.searchenginestrategies.com)
    • Search Engines & Web Server Issues

(References Available Upon Request)


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