An Uncommon Combination
of Marketer & Engineer
For contracting inquiries, visit CustomDatasets.com
13+ years of engineering from firmware to large-scale web scraping & indexing
13+ years in SEO & performance marketing
Current Projects
What I'm Building Now
Owner & Engineer
- Custom dataset contracting: web scraping, parsing, and data infrastructure for marketing teams
- Commercial WebGraph dataset products derived from Common Crawl (historical domain/host metrics)
- API layer for structured, queryable retrieval of web graph intelligence
Owner & Engineer
- Educational platform bridging marketing and engineering for technically ambitious marketers
- Teaching systems architecture behind marketing platforms: search engines, ML, databases, distributed systems
- Daily video content focused on first principles and engineering fundamentals for marketing context
Owner & Engineer
- Building a more sophisticated alternative to Google Alerts
- Focused on identifying and alerting users to marketing opportunities
- Keyword monitoring and customizable alert systems
Engineering History
Embedded Systems, Web Scraping, & Search Engines
Contractor & Consultant
- Built local sponsorship finder + database
- Data collection systems for sponsorship opportunities
- Director of SEO in Austin; extensive local SEO + PPC work
Contractor
- Pure C firmware for ESP32 from scratch
- Custom networking protocol between ESP32 and PIC32
- Cross-platform networking library + firmware update systems
Owner & Developer
- Marketing tool focused on SEO and link opportunities
- Rewritten from scratch in 2015 in pure C to download/parse up to 400M URLs/day
- Started as an agency, evolved into a successful SaaS
Marketing History
SEO Agency Team Management, SMB Strategy & Execution
Contractor
- SEO and pay-per-click campaigns for small and medium businesses
- Large-scale web scraping and custom databases for marketing intelligence and competitive analysis
- Custom datasets and reports built specifically for marketing objectives and strategic decisions
VP of Operations
- Managed writers, SEO analysts, editors, and account managers
- Grew to $140,000+ monthly revenue in 9 months
- Oversaw rapid company growth and team expansion
Director of Search Marketing
- Managed 70–80 person team of analysts, writers, and managers
- Led Motorola international SEO campaign (30–40 countries)
- Managed Lowe's SEO campaign; oversaw 1400+ client accounts
- Conducted weekly company-wide SEO training